I bought a 5'er of pudgy monsters for $40 and a 4 pack of diamond crown for $50. A few people were selling event blends for $100 a 10ct box. I wouldn't say anything I saw was a steal, but better than B&M in most cases. For the early bird general admission price you got 38 cigars (and a box of villigers and some other filter/flavored stuff I gave away), free food, drink tickets, and other stuff. Many of the booth's had free samples. Got the free pipe stuff at one.
Was worth the price of admission IMO. One of the workers said they sold over 1900 tickets for the event, and checked in almost 1800 people.