If you like knowing what's in your whisky follow the link provided and read about the antiquated laws surrounding scotch whisky and how you can help Compass Box fight to change the laws for those companies wanting to be transparent in what they are selling the customer. I find it interesting that a company can get into trouble for telling their customers to much about the product they are selling them.
:confused:
http://www.compassboxwhisky.com/transparency/
Sorry, but as an avid Scotch drinker, I am against what Compass Box is proposing. Those laws are in place to protect the consumer from fraud and misrepresentation. Make sure you read their website as propaganda towards what they are trying to spin, but not a complete statement of facts.
Basically companies get to choose to abide by one of two rules:
1. Age Statement
Age of youngest spirit only displayed on packaging and marketing materials.
2. No Age Statement
No information regarding age anywhere on pack or in marketing materials.
Today, for example, if a distillery makes a blended batch with 85% of 10 year old whiskey, 10% of 12 year old, and 5% of 21 year old, they are only allowed to identify it as 10 year old (the youngest spirit). Without the Age Statement law, they could market it as "contains 30 year old whisky" or some other clever marketing, even though that is only 5% of the blend. It would deceive consumers.
That's my 2 cents on this. :drinking:
QuoteBrlesq - 2/26/2016 6:59 AM "or some other clever marketing" :drinking:
Bruce, are you trying to eliminate my job?