Thats an excellent question. While i'm happy to see so many new members signing up, i'm not sure where everyone else is. I feel like we have a great group of folks active on the site so i can't be upset about that. It's better than having members that are rude and need to be moderated full time.
But if nothing else it means the members on the site will have an easier time getting the gift certificates. I am likely going to do that again for August as well, so more power to the current active members!
-Paul