Bruce makes a great point -- it's important to know prices and then to pass on the frontmarks that aren't saving money over prices at other sources. There are some of those, but there are also some deals to be had which is why I posted this.
Like Eric, I checked out some cigars in stock that I liked and found that, the net box prices on some, after the 20% discount and the free shipping, was better than anywhere else I've seen.
But like Bruce, YMMV of course.