When I say influencers, I steal the term from Kerry Patterson's book "Influencer: The Power to Change Anything". In the cigar industry there are some reviewers/bloggers with a lot of followers, DE has it's ambassadors, as well as people who work in retail stores that sell a lot of product. On this site when people like nwb, BlackIrish, and Corey (to name a few) recommend a cigar it goes on my "must try" list.
