Maker's Mark wised up

[Ken Kelley]

Heh! They've been getting their asses kicked HARD over the bull crap they came out with recently! WISE decision to keep things as they always have been!


http://www.kentucky.com/2013/02/17/2520635/makers-mark-to-restore-alcohol.html

[tvolball]

Yeah I can see how that would change people's thought on buying it.

[BXgreenhorn]

Good move on there part. Why mess wih a good thing.

[lubrix]

Smart of them!.

[Brlesq]

Don't be fooled.  Its still yet another decision of corporate greed becuase they were faced with the fallout of customers and possible deterioration of their brand.  THAT is what made them decide to go back.

There are dozens of better bourbons in the same price range, and I hope this incident drives folks to go out and explore these.  I only keep Maker's Mark in the house for an old friend to drink when she visits because that is her brand.  One bottle has lasted me years.

[nwb]

Brlesq - 2/18/2013  7:59 AM
There are dozens of better bourbons in the same price range....

 

I've never understood the allure of Maker's.

[Otter]

Brlesq - 2/18/2013  7:59 AM

Don't be fooled.  Its still yet another decision of corporate greed becuase they were faced with the fallout of customers and possible deterioration of their brand.  THAT is what made them decide to go back.

There are dozens of better bourbons in the same price range, and I hope this incident drives folks to go out and explore these.  I only keep Maker's Mark in the house for an old friend to drink when she visits because that is her brand.  One bottle has lasted me years.

I agree!

[toby2]

come on now! wax on a bottle of cheap booze makes it taste better. can you you imagine if the bottle was cut glass and came in a cloth bag. now that would make it top shelf!

[gitfiddl]

toby2 - 2/18/2013  9:53 AM

come on now! wax on a bottle of cheap booze makes it taste better. can you you imagine if the bottle was cut glass and came in a cloth bag. now that would make it top shelf!

 

[nwb]

toby2 - 2/18/2013  9:53 AM

come on now! wax on a bottle of cheap booze makes it taste better. can you you imagine if the bottle was cut glass and came in a cloth bag. now that would make it top shelf!

That's another one I don't drink.

[lowpro75]

Brlesq - 2/18/2013  7:59 AM

Don't be fooled.  Its still yet another decision of corporate greed becuase they were faced with the fallout of customers and possible deterioration of their brand.  THAT is what made them decide to go back.

There are dozens of better bourbons in the same price range, and I hope this incident drives folks to go out and explore these.  I only keep Maker's Mark in the house for an old friend to drink when she visits because that is her brand.  One bottle has lasted me years.

That's how customers have a say.  You can trace almost any behavior back to either money or other reward system.  Corporate greed is a term that makes no sense, if the primary goal of business is to maximize profits in the long run, then by necessity people are going to figure out ways to do that.  Too often however, companies sacrifice long term profitability for a short term boost in earnings.

Don't be so cynical Bruce, they gave the people what they wanted and you don't drink it anyway.

[87North]

lowpro75 - 2/18/2013  9:14 AM

Brlesq - 2/18/2013  7:59 AM

Don't be fooled.  Its still yet another decision of corporate greed becuase they were faced with the fallout of customers and possible deterioration of their brand.  THAT is what made them decide to go back.

There are dozens of better bourbons in the same price range, and I hope this incident drives folks to go out and explore these.  I only keep Maker's Mark in the house for an old friend to drink when she visits because that is her brand.  One bottle has lasted me years.

That's how customers have a say.  You can trace almost any behavior back to either money or other reward system.  Corporate greed is a term that makes no sense, if the primary goal of business is to maximize profits in the long run, then by necessity people are going to figure out ways to do that.  Too often however, companies sacrifice long term profitability for a short term boost in earnings.

Don't be so cynical Bruce, they gave the people what they wanted and you don't drink it anyway.

Good point Rich... I've always said that the only true vote you have is with your dollar...  That being said I've voted against Makers for years as it has never really held much appeal for me anyway.

[1sgjeffward]

Ya I'm not much for buying wax or cloth bags myself

[Jackal]

They may never have even considered making the change.  It could have been a big publicity stunt to drive up sales (as well as being almost free advertising).  It worked.

[Smurf]