Maybe I am in the minority here, but this sounded like a great pairing when I heard it. Both companies have a lot to offer each other. I have worked for a small company who was purchased by a multi-billion dollar conglomerate. There were small changes, but overall they let us run things more or less as we had, because that is what made us successful.
DE has a lot of products that could use gas station distribution. Swisher is trying to expand into the premium market.
DE has very sucessful lines that need to fight off government intervention much more than other brand names, and Swisher has deep pockets.
I don't have a crystal ball that tells me if this will be a success. However,it sure looks like a good move to me for all parties involved.
