QuoteJackal - 6/3/2015 4:04 PM
Quotenirab - 6/3/2015 1:49 PM
QuoteJackal - 6/3/2015 3:17 PM
Quotenirab - 6/3/2015 11:46 AM
QuoteJackal - 6/3/2015 12:40 PM
Quotenirab - 6/3/2015 10:25 AM
an example of bad marketing...
Actually, pretty good marketing. A shop owner can stick a $5 cigar in there and bump up the price by $30-$50. Some tourist with more money than brains will swoop it right up.
Actually, with a plethora of bottles sitting around doing nothing, requiring re-branding to get rid of...I'd beg to differ! Now, a resourceful shop owner benefitting from this...ingenuity, have we!
That sounds more like a logistics fail than a marketing one. Possibly, they had a MOQ from the bottle supplier that required them to purchase more bottles than they needed.
OK, then it's a marketing logistics failure! I understand the MOQ, but if ya can't sell em based on the gimmick implied, I'd say the results show a failure to move product based on your, um, marketing???
Again, doesn't appear to be a marketing failure. Have you tried to get your hands on a Forbidden X in a bottle? As far as I can tell, every unit was sold. That sounds like a huge marketing success to me. Yes, there are some excess bottles (probably had more bottles than what needed to go in them, but I am betting that they made significantly more revenue than their output.
It is all relative to their sales goals, which, neither of us are privy to, so maybe they hit em, maybe not. However, it could be said that they wanted to sell all of the bottles, as marked, with a Forbidden X in the bottle, and for some reason, did not do that. High price? Crappy product (the liquor, not the cigar!), poor demand, who really knows. From my marketing and advertising background, I came to the conclusion that a bottle marked for one product was then re-branded, to sell a completely different product, therefore, sales did not meet expectations, so they did what is known as "crayfish" out of the market, then they either reached out to another company, or chose to distribute the "new" product themselves. Never tried to find one of these myself, as I am someone they would not market to!
I enjoy your enthusiastic engagement Jason, good stuff!