"I think that with the social media boom, we have become oversaturated with information. There is always someone bitching about quality, customer service, etc. I think that, for the most part, it falls on deaf ears."
I agree with being oversaturated - sometimes it is hard to tell truth when you have so much "noise" going on. However, if one of my close friends complains about a company, I listen and take note. Similarly, I've had a number of friends leave vendors because I had bad experiences with them. For instance, even though I've found some great deals on Thompson, I'm always reluctant to do business with them, mostly because of you guys.
"Even hearing, about Excel's bad luck with Atlantic, people like Eddie and I who have used them are probably not going to be dissuaded. It would take a pretty catastrophic story to do so."
No offense to Excel, but he is fairly new here. What if Eddie (BlackIrish), Tim (Podman), or especially Paul (Senorpablo) had said the same thing. I'm not going to speak for everyone, but I would take their complaints very seriously. As a matter of fact, I probably wouldn't do business with the offending vendor until the situation was made right.
"Even when issues are close to home, rarely will people be swayed. I complain constantly about Northwest Airlines. That doesn't stop my coworkers from using them if their schedule is convenient. One of my coworkers was stranded and abandoned by United in Denver. That won't stop me from using them."
I get swayed all the time. AT&T was my wireless carrier for 3 or 4 years, but I had one bad CS experience with them, and I immediately switched to Verizon. As far as I can tell, I probably pay $20-$30 extra a month for Verizon, but I would never go back to AT&T. Also, I would be reluctant to use airlines as an example - it is not exactly a beacon of true free market industry.
Dave S. had it exactly right, though. There will always be exceptions, especially in the case where a business is a low cost leader (Wal-Mart comes to mind). Another would be highly regulated or monopolized industries. Customer service is absolutely crucial to small and mid-size businesses, especially those in niche markets where there are a number of vendors.
nwb