About a year ago my office switched to the cheapest coffe they could find (I think it is actually the grounds thrown out from OTHER offices!:-0 ), so I've been buying and drinking Starbucks Via ever since. When I find it on sale on Amazon or at the Starbucks on-line store, it costs me about 40 cents/cup. The Italian roast tastes best to me, followed by the French roast. I don't care for the Columbian one.